Os pontos de atenção ao anunciar no Facebook Ads

Os principais pontos de atenção que você precisa ter ao anunciar no Facebook Ads

Por: Cari Assis Review Comunicação

Eleve os resultados!

[{"selector":"#anim-3ef07236-b4ed-4af4-a8aa-1a22bb618e9b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-542af839-e71c-490c-ad02-bc280326b6da","keyframes":{"transform":["translate3d(-121.27659%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc9fd61d-c1f3-4b5c-870b-f017c29af92c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e0204aa-02ec-47b4-b86f-deee4b75d4f7","keyframes":{"transform":["translate3d(0px, 212.19713%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Você está pensando em anunciar no Facebook Ads? Confira os principais pontos de atenção que você precisa ter. A chave para elevar os seus resultados no mercado digital. Seta Saiba Mais

Facebook Ads

[{"selector":"#anim-c82c488f-9f6a-470a-8927-0abd421454dc","keyframes":{"transform":["translate3d(-136.94267%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac8f5d20-4f5b-4476-8455-99ca1f795adf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a710a083-e080-43b5-b66a-f999e895be99","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7b22465f-12bf-4af3-9077-1e1e68296fe1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O Facebook Ads é uma solução interessante para quem visa vender produtos ou serviços. Porém, é preciso se atentar a alguns conceitos para a campanha ser mais eficaz.

Público

[{"selector":"#anim-1c008817-eb27-4058-bea5-3ec47074f5eb","keyframes":{"transform":["translate3d(-146.60196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2e35999-1019-4832-8715-dc7050c552f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3176d1fa-6abc-47b1-aae7-af0ac2aad401","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5995f7b3-5801-4f38-a5a9-8fde94594929","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] A segmentação precisa é crucial no marketing digital. Escolha interesses, demografia e comportamento para atingir quem realmente importa.

Conteúdo atrativo

[{"selector":"#anim-5c5aa7df-ae79-4866-a80b-5de1a43a05c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77645d6c-e3d3-4b43-b778-b6932ea50c7b","keyframes":{"transform":["translate3d(-122.53522%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-502d15ed-36f6-4fb5-a9b5-a21b81435de0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a3e6b87-273a-4ecc-8194-2cd0bf6e3792","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Produza anúncios que gerem interesse e interação! Invista em imagens envolventes e textos claros. Conteúdos visualmente atraentes geram mais engajamento .

Frequência

[{"selector":"#anim-91786024-fe08-4cb4-b3db-b605fea3649e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9426e34d-6f91-4d81-967b-17db97665a5e","keyframes":{"transform":["translate3d(0px, 236.80554%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be18c6fe-075b-4aed-ba51-32b866b0a4d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44fc2d1b-63cb-4eb6-a054-a744a3d5b7ff","keyframes":{"transform":["translate3d(-134.53239%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Evite a saturação dos anúncios ao controlar sua frequência. Monitorar a frequência ajuda a evitar a fadiga do público. Alterne anúncios para manter o interesse .

Políticas de anúncios

[{"selector":"#anim-22ad2082-c409-4c62-827a-42ea48bdc112","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b98f1fd2-958a-4153-8c5d-e74c72a6a395","keyframes":{"transform":["translate3d(0px, 228.76983%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7474deea-6a16-4937-a623-e854fa594ab3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe53bf79-7ad2-4863-bf70-aa1be140abe8","keyframes":{"transform":["translate3d(-119.20001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Siga as diretrizes do Facebook para evitar penalidades. Conheça e respeite as políticas de anúncios para evitar bloqueios e garantir a veiculação contínua.

Dispostivos

[{"selector":"#anim-87b155d1-4a0c-4470-9eee-cfafae7e96e0","keyframes":{"transform":["translate3d(-132.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-148fdf0e-f0a3-4587-861d-59da94fd3358","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b02f127b-c6f7-4ad3-b4d8-dda7cf67c4df","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-70e7aaa2-8554-4396-8354-11b34fdaffb4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Personalize os anúncios de acordo com o dispositivo. Garanta que o conteúdo seja adequado para smartphones, tablets e desktops.

Formatos

[{"selector":"#anim-e8989a82-5f98-4a1a-9b0c-2c6dcf292bd7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e324b999-cf43-4e48-850f-6aa53c31d256","keyframes":{"transform":["translate3d(-140.67798%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-315a4767-b1b3-46ef-bbd2-914be1a5abd1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5982f34d-7dca-45f3-a07e-a1b51ad63fcb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Experimente carrosséis, vídeos, imagens estáticas e slideshows para descobrir qual formato ressoa mais com seu público .

Remarketing

[{"selector":"#anim-6e476b54-1abe-414d-81ef-a087f9ecffd8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79f116cf-3eea-47e0-843c-54a1a2962ca3","keyframes":{"transform":["translate3d(0px, 245.73409%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b97ae0f5-776a-4ad4-a4f4-918ae664c2ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89ac26d5-d721-4259-beaa-81b7e3937638","keyframes":{"transform":["translate3d(-130.32259%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Use retargeting estratégico para alcançar usuários que já interagiram com seu site ou produtos, aumentando as chances de conversão.

Anúncios dinâmicos

[{"selector":"#anim-7829ff0b-f451-4cd8-abcc-ab6edacd42f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31e99eaa-4e0f-42a2-92e7-761d20be6189","keyframes":{"transform":["translate3d(-120.96071%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-749607b3-be7c-47b7-b556-77504eff0891","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b71cc82a-c3f0-4709-a9ae-ba67b574a4b7","keyframes":{"transform":["translate3d(0px, 233.23410%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Explore os anúncios dinâmicos! Este recurso adaptam-se automaticamente aos interesses dos usuários, aumentando a relevância e o engajamento .

Lances

[{"selector":"#anim-6a425e85-8cd8-47c8-b04b-dceb566c032b","keyframes":{"transform":["translate3d(-139.83051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-712a7afc-5c39-49e1-97ce-8178cf3e231b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b89a3c59-a534-4ef2-a32d-1f34b345db82","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-23febd5c-9808-43b6-9843-cefb07bc02ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Escolha entre diferentes tipos de lances e distribua seu orçamento de forma inteligente para alcançar melhores resultados.

Seja consistente

[{"selector":"#anim-0a1be12e-39d0-4acb-ac0b-7c5d1b690c6e","keyframes":{"transform":["translate3d(-125.1309%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf00abc8-177d-4629-a301-ad517e2b6d8c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c28b5c5-ce49-4b09-b974-aa3edef24b2d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-13d0c0e1-3899-48db-950f-d88131179dbb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Seja sempre consistente! Com essas práticas avançadas, é possível obter resultados mais expressivos em suas campanhas no Facebook Ads.

Quer saber mais sobre os principais pontos de atenção ao anunciar no Facebook Ads? Clique em saiba mais e confira o artigo completo.

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