Facebook Ads ou Google Ads? Entenda as diferenças

Google Ads ou Facebook Ads para pequenos negócios? Confira as principais diferenças

Por: Cari Assis Review Comunicação

Onde anunciar?

[{"selector":"#anim-9f42814e-d764-4620-aff7-7eedb66149d1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d67dacc-48b0-4de3-aac1-6a7a48c3c491","keyframes":{"transform":["translate3d(-125.26317%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c1eba4c-2ae1-483e-b0c6-ea788ecdd9d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ed56a6b-06ad-4bfd-8099-0bbdaea6f5af","keyframes":{"transform":["translate3d(0px, 200.91891%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Entenda as principais diferenças entre Google Ads e Facebook Ads. Tudo o que você precisa saber para atrair e fidelizar novos públicos com anúncios patrocinados . Seta Saiba Mais

Tráfego pago

[{"selector":"#anim-8c1408dc-29b5-448d-8ffd-3c99c50c2dd5","keyframes":{"transform":["translate3d(-128.71287%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14c3991d-7d5f-4ea4-86dc-341299091f46","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7083ae6a-1314-4415-8d5c-af772d540341","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-2afd8764-b8c8-459c-bdd9-55952a60e200","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O tráfego pago é uma das melhores maneiras para gerar autoridade e vendas no mercado digital. É uma prática que está em alta no Brasil.

Fonte de tráfego

[{"selector":"#anim-09aeec08-b706-4914-aa0c-c90c56975f81","keyframes":{"transform":["translate3d(-127.31959%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cb6c1237-6413-4c1b-9abf-89c2acd25dcc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0fa55267-14c4-44ad-844d-b7e99ed5f33a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-df7f8295-3bda-40b4-9cdc-523be6b1c432","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O Google Ads e Facebook Ads são os mais utilizados como fonte de tráfego pago no momento. Vamos entender melhor as principais diferenças entre eles?

Google Ads

[{"selector":"#anim-0fe90e6a-cff8-49e0-bbe2-acbe8ae8cee0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74d0912d-d1bb-45df-b125-9a0151a63cdd","keyframes":{"transform":["translate3d(-138.34587%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9b88dde-c42f-45e5-a7f7-896c00f4c6ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1564faa6-69bf-4a3d-88cf-44c182ace82b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O Google Ads exibe anúncios nos resultados de pesquisa do Google. Ele permite alcançar clientes em potencial que estão procurando ativamente por produtos ou serviços.

Facebook Ads

[{"selector":"#anim-343e61f4-4678-43db-935f-cc5e95d8f10f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-443b20c2-26f5-4579-8870-3bb860cca0ea","keyframes":{"transform":["translate3d(0px, 207.68583%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2de91df-7f96-4fe9-a0af-a3fefb132b13","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f83d5444-f9fa-4cce-9ec5-64bd0ad0d5fb","keyframes":{"transform":["translate3d(-128.31326%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] O Facebook Ads exibe anúncios dentro da rede social Facebook e do Instagram. Ele permite alcançar públicos com base em interesses, comportamentos e características demográficas.

Objetivos

[{"selector":"#anim-158f5ec1-fa7d-451c-93d6-68dcecf3879b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-156c3adc-feb4-4388-8010-f978d4f59461","keyframes":{"transform":["translate3d(0px, 230.24222%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0173ea1b-abb1-4c3b-b1f4-188f0b0d52d6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e54edda-f459-4056-acfe-3b8d61577261","keyframes":{"transform":["translate3d(-138.40001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] No Google Ads, os objetivos geralmente estão relacionados a cliques, conversões ou visualizações. No Facebook Ads, os objetivos podem incluir cliques, conversões, curtidas etc.

Lances

[{"selector":"#anim-f911cc3c-7218-4dd2-8b3d-c01aa30128e7","keyframes":{"transform":["translate3d(-142.10528%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c945c1a4-596e-4c51-afea-399ee749b846","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea59d080-7e51-4541-bb42-6b6bb76a4147","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-feddf485-3880-441a-a84b-760095bd7469","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] No Google Ads, você define um lance para cada palavra-chave e paga apenas quando alguém clica no seu anúncio. No Facebook Ads, você define um orçamento diário ou vitalício para a campanha.

Formatos

[{"selector":"#anim-5b6c067e-8e7a-4393-aa9d-2bfbb65b0444","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e085fb79-de6c-4493-bb1d-9ea77052cdef","keyframes":{"transform":["translate3d(-125.64102%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c11a7b8-4fa5-437c-baee-fade0b135153","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63e403b7-fdc5-4a4e-ad48-b6b348cbcde6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O Google Ads oferece anúncios de texto, anúncios de shopping, anúncios gráficos, entre outros. O Facebook Ads oferece anúncios de imagem, vídeo, carrossel, entre outros.

Explore as CTAs

[{"selector":"#anim-545f43de-c8fa-4a38-b3c1-12a6ec7a3b89","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-352a4c54-0e86-4aee-80e1-6890e5bc30cd","keyframes":{"transform":["translate3d(0px, 213.70087%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ed4bf1d-c20d-4ba4-8158-366035de50bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c76e0e3d-0f0e-4a86-a943-fd438a6778e6","keyframes":{"transform":["translate3d(-121.91782%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] No Google Ads, a mensagem precisa ser concisa e persuasiva, pois há limitação de espaço. No Facebook Ads, você pode usar uma mensagem mais detalhada para chamada para ação .

Remarketing

[{"selector":"#anim-3c6e7071-69a7-4357-a563-854a027f9930","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b4330d1-6097-4379-ad6b-cdb864f6165c","keyframes":{"transform":["translate3d(-132.21478%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a9c2625-e006-407c-ac02-e515b313b090","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-244fe028-a096-4714-8864-8a690d0ef01c","keyframes":{"transform":["translate3d(0px, 234.75352%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Tanto o Google Ads quanto o Facebook Ads oferecem recursos de remarketing, permitindo alcançar pessoas que já interagiram com o seu site ou página.

Segmentação

[{"selector":"#anim-5ec6dc54-e77f-4772-863f-c517a71bce21","keyframes":{"transform":["translate3d(-130.90909%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-122c4ee3-40ed-408e-8ee7-3d260b242669","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00f9f20f-5861-44fa-a189-66d72137695d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fdb1770b-5fd8-4081-b363-e6c1b48ee9d5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] No Google Ads, você pode segmentar anúncios com base na localização dos usuários. No Facebook Ads, a segmentação por localização também é possível.

Tenha presença!

[{"selector":"#anim-6bcc42be-2591-4ce9-9bf1-42e8f17d5c5c","keyframes":{"transform":["translate3d(-128.80436%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-159340a1-bbae-4dc8-87df-e0b2642eb40e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6804e50d-3b36-4ede-a5d4-ca1c054b5ea7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b929f901-12c3-4487-9e0d-cd808b791eac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Explore as funcionalidades de cada uma delas. E lembre-se: quanto mais presente você estiver nos canais digitais, mais chances terá de gerar conversões .

Quer saber mais sobre as diferenças entre Google e Facebook Ads? Clique em saiba mais e confira o artigo completo.

Instagram Facebook Saiba Mais