Saiba como fazer SEO estratégico no Instagram

Descubra como fazer SEO estratégico no Instagram e alcance novas pessoas com suas publicações

Por: Welber Melo Review Comunicação

Tenha mais alcance

[{"selector":"#anim-347ab6b5-2996-42e1-8670-5964b50642ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43967dd8-e4d1-42e3-baa4-28153014dacf","keyframes":{"transform":["translate3d(-121.14538%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f47c8aa8-9203-48d2-80f8-7be5fa4701c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dcb8d648-67f4-4ba1-89bd-be6ec9c411e4","keyframes":{"transform":["translate3d(0px, 209.86729%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Saiba como fazer um SEO estratégico no seu perfil do Instagram e alcance novos públicos. A chave para turbinar hoje mesmo sua conta na plataforma. Seta Saiba Mais

SEO

[{"selector":"#anim-254fddf9-89cc-4611-881a-b4210b9de189","keyframes":{"transform":["rotate(-360deg) translate3d(-156.4706%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ac71faf-cd15-4f37-bc4e-bc49b8899856","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2bfcc78-29dc-48d1-805d-8f986c6dd2db","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f8382fba-c54b-4bdc-b236-c00d28085fd8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] SEO no Instagram envolve otimizar seu perfil e conteúdo para que sejam mais facilmente encontrados nas buscas e recomendações da plataforma.

Nome de usuário

[{"selector":"#anim-742b821f-cb13-4ea6-9ac8-39d9f631ea3f","keyframes":{"transform":["translate3d(-123.52942%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e88ecfd-ecad-4722-a17c-6109ecdefb51","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af3b203c-76d6-4e16-a40e-3aabf3d1e296","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-af36f936-e340-4a8c-ad93-f138b134e6ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Use palavras-chave relevantes no seu nome de usuário e no nome do perfil. Eles são indexados pelo Instagram e influenciam nas buscas.

Otimize a bio

[{"selector":"#anim-89528b45-4815-4712-8793-7dc267fd33d4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3105ba5-9eaa-47a1-a045-b3f6e3de457a","keyframes":{"transform":["translate3d(-126.81565%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca8f810a-8bc9-4a95-b7ea-8cbc4a592b5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6867d5f-1ce9-4149-8340-518ec0e6803a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Escreva uma bio clara e direta, incluindo palavras-chave que descrevem seu nicho e o valor que você oferece.

Palavras-chave

[{"selector":"#anim-9e851024-3287-4e1b-ab60-611c63080723","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c137ed6-b553-47b2-9392-765a29ff0647","keyframes":{"transform":["translate3d(0px, 240.74066%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7cc34702-1a1d-4854-b37e-18d898319a38","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e35ff7b-e7e9-48aa-bb4d-9deb5961f009","keyframes":{"transform":["translate3d(-127.8409%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Insira palavras-chave estratégicas nas legendas dos seus posts. Isso ajuda o algoritmo a entender sobre o que é seu conteúdo.

Hashtags

[{"selector":"#anim-ebe94ba0-c90f-4d12-803a-1f2b157cd396","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e87ea507-2158-4f11-9a06-402762dc718a","keyframes":{"transform":["translate3d(0px, 303.54087%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-984eedc2-61db-419a-922b-92b7c149a45d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-81dcb28d-9ca1-42f4-9915-32ab5756025d","keyframes":{"transform":["translate3d(-140.33614%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Escolha hashtags relevantes e específicas para seu nicho. Use entre 5 e 10 hashtags por post para maximizar o alcance.

Localização

[{"selector":"#anim-013ac254-f310-48d2-93af-3415c2a6f42a","keyframes":{"transform":["translate3d(-133.33334%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e2b2b3d-4102-469d-9ac3-1ea86614176d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-667e4d64-39c9-4bb9-a0cf-44d4ab253826","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-e0c1e0cb-391e-4161-a2be-e563d0b22d68","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Marque a localização e outros perfis relevantes em seus posts. Isso aumenta as chances de ser encontrado por novos usuários .

SEO nos Stories

[{"selector":"#anim-49561031-3d1f-4e79-8b75-5f2bc9fe20d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-519fb12b-374a-4a07-b558-780b8b7e56b2","keyframes":{"transform":["translate3d(-125.53192%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e86e2e3-44a9-45a7-9962-f05de589a7df","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69abd34f-3992-4270-8798-38a4cc2f8b9e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Use hashtags, localização e mencione outros perfis nos Stories. Isso ajuda a aumentar a visibilidade do seu conteúdo temporário.

Engajamento

[{"selector":"#anim-f4a3b28f-1a3f-42e8-9001-6297ba5cdf33","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a962927e-6301-4847-9c21-45af68182baa","keyframes":{"transform":["translate3d(0px, 249.74971%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f889eb7-9dad-462e-afb8-b6680ae88faa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a505dfb-d341-4a8b-a193-f70a13216b3c","keyframes":{"transform":["translate3d(-130.06537%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Interaja com seu público nos comentários e mensagens diretas. O engajamento aumenta a relevância do seu perfil no algoritmo.

Conteúdo de qualidade

[{"selector":"#anim-84f0bfd1-f501-42ff-aa15-fcee87c69942","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-702b8a34-c3f4-4e9d-85cd-e2d09be910cd","keyframes":{"transform":["translate3d(-117.77778%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-339c64db-b7f4-4278-b4e6-3b332d86b33f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3a4ef45-8e97-4b9a-8388-a6f013e6fb60","keyframes":{"transform":["translate3d(0px, 301.34310%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Produza conteúdo relevante e de alta qualidade regularmente . A consistência ajuda a manter seu perfil ativo e engajado.

Resultados

[{"selector":"#anim-33563654-cad0-4cc1-9dc1-c3775f5b5d37","keyframes":{"transform":["translate3d(-130.37976%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b9bd606-d024-465e-a3eb-4e6531d98c0a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1dadb4d7-aca5-4aae-9681-f25445810e1c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8df22dd1-e552-4922-89fe-9990675b645e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Use ferramentas do Instagram, como o Insights, para monitorar o desempenho do seu conteúdo e ajustar sua estratégia.

Aperfeiçoamento

[{"selector":"#anim-9ebf76e4-4cf0-47b6-a235-a22e1528fd35","keyframes":{"transform":["translate3d(-125.26317%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d464e9d0-79d9-4d5d-9d6b-0fb88aec6fc3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-385d1abe-7abd-401d-a916-92ad412ea0f2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-edfd2323-87ac-4709-9f62-b2b1a634eea9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] O SEO no Instagram é um processo contínuo. Revise e ajuste sua estratégia regularmente para acompanhar as mudanças no algoritmo.

Quer saber mais sobre como fazer SEO? Clique em saiba mais e confira nosso artigo completo.

Instagram Facebook Saiba Mais